For seven weeks during December and January, Grand Rapids Right to Life placed two digital billboards around the city to subtly educate the public about the legalization of abortion in 1973.
The billboard message stated that Grand Rapids Right to Life had been protecting the precious gift of human life for 47 years.
In 1973, the U.S. Supreme Court decisions of Roe v. Wade and Doe v. Bolton legalized abortion through all nine months of pregnancy, in all 50 states, for any reason. In 1972, before those landmark decisions were passed, prolife citizens in Grand Rapids created a loose-knit statewide coalition, Voice of the Unborn, to fight the abortion referendum. From that group, Grand Rapids Right to Life was formed and incorporated in 1976 as a non-partisan, non-sectarian, non-profit organization whose main goal was the constitutional protection of all human life in all stages of development.
The billboards included the Grand Rapids Right to Life website, where online visitors can learn more abortion, discover upcoming activities, sign-up to volunteer, and donate to the cause.